Our story

Ruutos was established in 2008 by Ruben and Lucy Okpoko. The business was initially launched from the founders’ homes.

After years of importing American hair care products, lace wigs, and hair extensions, they eventually made the transition to China to provide their clientele bespoke wigs.

The first Ruutos hair care products debuted in 2014. By 2015, Network Marketing business model was implemented. This has played a significant role on how Ruutos products are distributed.

The market for African hair care products is rapidly expanding. Ruutos is at the forefront of this rapidly expanding industry. We are committed to equipping all distributors and Franchisees with all the tools they require to succeed in this dynamic industry.

We’ve identified a need for our products and services amongst African women, as such established ourselves as an industry frontrunner thereby gaining instant name recognition.